
As Jean Kilbourne has pointed out in her "Killing Us Softly: Advertising's Image of Women" film series, the objectification of women in the media can cause women to feel disconnected from their bodies. In this presentation, she examines this disconnection and illustrates how marketers encourage us to use food as a way to deal with the pain it causes. She uses many examples of ads that offer us a relationship with food and that present food as the partner, the friend, and even the lover.